Sarah Daher—Curator, Writer, Researcher


Fulfilment Services Ltd.
May 2021
In partnership with the RCA and Gasworks London

The logic of fulfilment creates imagined or predicted future scenarios by satisfying and exceeding the needs of users. In doing so users are integrated into the production chain. The world under fulfilment control is a dystopian scene; in it, the chain of production is no longer unidirectional. This throws traditional pathways into such disarray that it leads us to ask ourselves paramount questions: is there an end to this fulfilment complex?  Is capitalism fulfilling consumers or are consumers fulfilling capitalism?

Fulfilment Services Ltd.

Virtual Tour
E-Commerce Website Instagram
Fulfilment Playlist
Writing Commission

Gasworks London

Royal College of Art
Art Rabbit
Global Art Daily

Fulfilment Services Ltd. explored the implications of techno-capitalism on the widespread supply and demand networks that fulfil consumer needs and desires. Newly commissioned artworks by international artists Arvid&Marie, DNA, Florence Jung, and Frank Wang Yefeng unfolded across physical and digital spaces of distribution including billboards, delivery vehicles, and a digital platform.

Under existing infrastructures of production and consumption, networks are constantly in multi-directional movement building new needs once existing ones have been satisfied. In an ever-expanding and dissatisfying system we asked crucially: is capitalism fulfilling consumers or are consumers fulfilling capitalism?

The four new artist commissions situated themselves in and around London on billboards, delivery vehicles and digitally on an e-commerce platform and website. These works came together under the unified spirit of corroding existing networks of dissemination. At Fulfilment Services Ltd. the disseminated medium was very much part of our message: imagining alternative realities of fulfilment by interrogating the chain of production, networks of transportation, and the extortionist quality of fabricated needs.

Fulfilment Services Ltd. was curated by Andreanne Beguin, Zidong Chen, Sarah Daher, Zifei Ge, Hayley Gibson, Jiawei Gu and Brenna Horrox from the MA Curating Contemporary Art Programme as part of the Graduate Projects 2021, Royal College of Art in partnership with Gasworks, supported by Jack Arts and Print&Digital.